{"id":18156,"date":"2015-05-08T14:28:08","date_gmt":"2015-05-08T12:28:08","guid":{"rendered":"\/jonas-gunnarsson-2-2\/"},"modified":"2024-11-04T14:48:10","modified_gmt":"2024-11-04T13:48:10","slug":"begin-with-the-end-in-mind-measurements-without-an-objective-is-a-costly-odyssey","status":"publish","type":"post","link":"https:\/\/www.anchormc.se\/en\/begin-with-the-end-in-mind-measurements-without-an-objective-is-a-costly-odyssey\/","title":{"rendered":"Begin with the end in mind \u2013 Measurements without an objective is a costly odyssey"},"content":{"rendered":"<p>Men m\u00e5nga g\u00e5nger sj\u00f6s\u00e4tts dessa gigantiska projekt utan att ledningen klargjort vilket eller vilka verksamhetsbeslut som skall fattas baserat p\u00e5 tillg\u00e4ngligt data. F\u00f6ljaktligen \u00e4r det ocks\u00e5 otydligt vilken information som \u00e4r relevant att samla in f\u00f6r att fatta dessa viktiga verksamhetsbeslut.Mer \u00e4r inte alltid b\u00e4ttre. Utan en tydlig bild \u00f6ver vad som skall uppn\u00e5s och vilka beslut man beh\u00f6ver fatta, blir infrastrukturen en mycket kostsam irrf\u00e4rd som f\u00f6rst och fr\u00e4mst ger en ocean av data, som inte ger n\u00e5gon st\u00f6rre v\u00e4gledning i n\u00e5gon s\u00e4rskild riktning. Om ledningen dessutom inte \u00e4r kunnig i hur data skall tolkas, hamnar de snart i h\u00e4nderna p\u00e5 de som tar fram informationen, utan m\u00f6jlighet att kritiskt granska den.<\/p>\n<p>M\u00e4tningar skapar en illusion av insikt. D\u00e4remot, genom att tydligt klarg\u00f6ra vilka verksamhetsbeslut som skall fattas, kan inf\u00f6randet av m\u00e4tningar vara en v\u00e4rdefull komponent att driva verksamheten i r\u00e4tt riktning.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Men m\u00e5nga g\u00e5nger sj\u00f6s\u00e4tts dessa gigantiska projekt utan att ledningen klargjort vilket eller vilka verksamhetsbeslut som skall fattas baserat p\u00e5 tillg\u00e4ngligt data. F\u00f6ljaktligen \u00e4r det ocks\u00e5 otydligt vilken information som \u00e4r relevant att samla in f\u00f6r att fatta dessa viktiga verksamhetsbeslut.Mer \u00e4r inte alltid b\u00e4ttre. Utan en tydlig bild \u00f6ver vad som skall uppn\u00e5s och [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false},"categories":[52,11,56],"tags":[],"class_list":["post-18156","post","type-post","status-publish","hentry","category-analysis-advice","category-articles-en","category-strategy"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Begin with the end in mind \u2013 Measurements without an objective is a costly odyssey | Anchor Management Consulting<\/title>\n<meta name=\"description\" content=\"Men m\u00e5nga g\u00e5nger sj\u00f6s\u00e4tts dessa gigantiska projekt utan att ledningen klargjort vilket eller vilka verksamhetsbeslut som skall fattas baserat p\u00e5\" \/>\n<meta name=\"robots\" content=\"index, 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