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Fireside chat: How double is your materiality, really?

29 August, 2024

If you missed the live broadcast, here's your chance to catch the conversation afterwards. The discussion was about the dual materiality analysis and how it affects strategy, brand and sustainability. You will also learn tips and pitfalls and we had a number of very interesting questions from the audience that were answered.

Hear insights from Marielle Noble and Anders Norén from Anchor, along with Vanja Johnson, Martin Behm and Johan Henningsson from Make Thrive

Furthermore, we highlight how the dual materiality analysis can be integrated into the company's strategy work and become a central part of the business. This approach will help companies navigate in a world where sustainability is crucial for long-term success and competitiveness. In addition, you will learn how to use this analysis to build trust, reduce risks and create value for your business.

Some of the lessons we learned from the conversation were

  • First, the dual materiality analysis can be a great tool to support the work on your strategy and find new business opportunities
  • Second, the analysis can be used to engage and inspire both your own organization and external stakeholders
  • Moreover, compliance is of course important. At the same time, it builds trust and can mean better external valuation and lower costs for external financing.
  • Therefore, start doing and thus do not wait. The double materiality analysis is a learning process!
  • Finally, prioritize which are your essential issues. Not everything is equally important and one of the biggest mistakes is to give all issues equal importance.
  • In conclusion, it is the right thing to do! We all need to contribute to a more sustainable economy and future.

Have you been inspired by our Fireside chat on the double materiality analysis?

Do you want to turn these insights into concrete actions and take the next step towards a sustainable future for your business? Contact us at Anchor to discuss how you can benefit from our expert support. We can help you move from words to action.

About Marielle Noble

››I am passionate about bringing together people, purpose, brand, technology, and performance to drive change towards a more sustainable future. I am a senior leader and change manager with extensive experience in various fields such as marketing and communication, investor relations, customer experience, digital transformation, and IT. As an individual, I am positive, curious, and have high energy. I have significant experience in leading and developing international and cross-functional teams as well as in driving change agendas. I have worked with both permanent teams and in projects and programs. My business understanding is holistic, and I have the ability to drive both strategy and operational activities – turning vision into action and delivering successful changes.‹‹

About Anders Norén

››I draw my drive and energy primarily from two areas – customer focus and sustainability. Meeting and openly discussing with customers and their clients provides the opportunity to capture what is important to them. Sustainability is an area that has grown on me, and I have worked with these issues for the past eight years. I have led change journeys in sustainability that have started by formulating an ambition and a desired state, evaluating the current situation and gaps, as well as developing a roadmap with prioritized activities and estimated outcomes of different choices. It is clear to me that all companies need a sustainable strategy, an accompanying plan for how to achieve it, as well as building competence in sustainability and the ability to follow up on progress. I am accustomed to leading a change from strategy to implementation all the way through the organization.‹‹