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Fireside chat: A sustainable strategy or a sustainability strategy

14 June, 2024

Did you miss our Fireside chat on May 30: A sustainable strategy or a sustainability strategy - is it more than a play on words?

Don't worry, you can now listen to the conversation afterwards! Among other things, we discussed the difference between a sustainable strategy and a sustainability strategy.

Hear insights from Marielle Noble and Anders Norén from Anchor, along with Vanja Johnson, Martin Behm and Johan Henningsson from Make Thrive.

Discover how your company can integrate sustainability into your core business.

Learn how sustainability can be broken down and made concrete for different parts of the organization. We highlight how companies can navigate a world where sustainability is becoming increasingly central, not only as a moral and ethical issue, but also as a critical component for long-term success and competitiveness. By watching the video, you will gain a deeper understanding of how sustainability impacts growth and trust! In the video, we discuss how a sustainable strategy should be company-wide and integrated into functional and employee plans. Thanks to such an approach, it is possible to break down the strategy and make it concrete for the different parts of the company. At the same time, it is important that the sustainable strategy is aligned with the company's overall objectives. Let your sustainability ambitions be in line with the company strategy and provide a long-term perspective. This is why you, as a senior manager, should see sustainability as part of the sustainable strategy, and not as an isolated part of the business.

Have you been inspired by our Fireside chat on sustainable strategy?

Do you want to turn these insights into concrete actions and takethe next step towards a sustainable future for your business? Contact Anchor to discuss how you can benefit from our expert support. We will help you develop a sustainable strategy and make it happen.

About Marielle Noble

››I am passionate about bringing together people, purpose, brand, technology, and performance to drive change towards a more sustainable future. I am a senior leader and change manager with extensive experience in various fields such as marketing and communication, investor relations, customer experience, digital transformation, and IT. As an individual, I am positive, curious, and have high energy. I have significant experience in leading and developing international and cross-functional teams as well as in driving change agendas. I have worked with both permanent teams and in projects and programs. My business understanding is holistic, and I have the ability to drive both strategy and operational activities – turning vision into action and delivering successful changes.‹‹

About Anders Norén

››I draw my drive and energy primarily from two areas – customer focus and sustainability. Meeting and openly discussing with customers and their clients provides the opportunity to capture what is important to them. Sustainability is an area that has grown on me, and I have worked with these issues for the past eight years. I have led change journeys in sustainability that have started by formulating an ambition and a desired state, evaluating the current situation and gaps, as well as developing a roadmap with prioritized activities and estimated outcomes of different choices. It is clear to me that all companies need a sustainable strategy, an accompanying plan for how to achieve it, as well as building competence in sustainability and the ability to follow up on progress. I am accustomed to leading a change from strategy to implementation all the way through the organization.‹‹